The Cultivate trade show and conference came to be in 2014, when the well known OFA Short Course international convention and trade show, which was first held in 1929, was renamed. Presented by AmericanHort, and now known as Cultivate, this is the largest all-industry trade show and convention for the green industry. Cultivate continues the long tradition of being the event to attend to make industry contacts, learn new practices, tour area businesses, and conduct business transactions.

To learn more about the history of AmericanHort, the premier trade organization that has been cultivating the industry for over 220 years, click here.

Cultivate‘18

Attendees came from 44 countries and represented all 50 U.S. states, culminating in nearly 10,000 attendees. A record number of emerging professionals - over 1,000 - were in attendance. Over half of those attending Cultivate are major decision makers in their company, making Cultivate the perfect opportunity for the discussions and decisions that drive the industry forward. Twenty percent of attendees made purchases onsite, while 55% left with the intention to purchase in the next 6 months. 

Besides networking, doing business, and exploring new products, seeing new varieties was top of everyone’s list. More than 800 new varieties made their debut at Cultivate’18 - from annuals to trees to tropicals. The 150+ education sessions and workshops were well attended and praised for their relevance, engaging speakers, and strong takeaways. In addition, attendees earned continuing education credits for pesticide applicator licenses, LA CES credentials, and Landscape Industry Certified credentials. 

No matter your place in the horticulture industry, the keynote is always a must-attend part of Cultivate. This year that tradition continued with Scott Greenberg, a noted businessman and speaker who presented on Elevating Performance for Leaders and Their Teams. 

Another main feature of Cultivate’18 was CareerUP, an AmericanHort program tailored to the unique situations young horticulture professionals find themselves in. Attendees of CareerUP practiced the soft skills that can make or break many young professionals in their early career days. CareerUP is a "Workshop + Inspiration Series." full of honest conversations and networking with other young professionals in the industry. The workshop is full of plenty of inspiration to motivate and empower one to keep growing strong in this profession. 

Already looking forward to next year’s event, Ken Fisher, CEO & President of AmericanHort shares, “Cultivate’19 is the all-industry event that brings the entire professional community together to make an even greater impact. The horticulture industry -- from retailers, to producers, to installers, and suppliers -- is a powerful force, and we at AmericanHort are proud to serve this industry to help ensure it thrives well into the future.” 

 

 Cultivate’19 is July 13-16 in Columbus, Ohio.