A Workshop to Ensure Future Success

A career in horticulture is amazing. From having the most beautiful “offices” outside to working with some of the kindest, hardest working, and creative people around, there is a lot to love about our jobs in this field.

Professional development at any level is important. Early-career professionals often face unique challenges, such as how to manage the elusive “career ladder”. It can be tough to figure out how to grow a career once you’ve mastered growing plants.

CareerUP is an AmericanHort program tailored to you and the unique situations young or new to the industry professionals might encounter. CareerUP provides access to best practices in the workplace and the opportunity to learn soft skills that can make or break your professional success. At this event you’ll be introduced to experts who share practical skills to help you succeed in your horticulture career and may inspire you to be the best you can be in all areas of life.

Not only will you learn from experts, but equally important and beneficial is the chance to meet your industry peers who are as ambitious about growing their careers as you are.

We hope you will join us for CareerUp as your career matters to us and to the success of the industry.


The Schedule

Saturday, July 13 from 9:00 a.m. - 5 p.m.

The Greater Columbus Convention Center, Columbus, OH

First, you'll need to register for Cultivate and select your experience (All-Access, Expo Only) and then select "CareerUP" as an add-on experience.

Cultivate Registration + $125 for CareerUP.

CareerUP Registration gets you the full day workshop, lunch, and a Networking Reception (i.e., free drinks and fun). This is your career and professional growth we're dealing with, and an investment in professional development can lead to better work performance and engagement; stronger confidence and work satisfaction; salary increases; higher retention rates; and movement up the career ladder. If you or your boss still need some convincing, read this.


 Start Time
 End Time
 Program Notes
9:00 AM 9:30 AM Arrival - Registration
9:30 AM
10:00 AM
Welcome & Opening Remarks
Session Opener:
Who is AmericanHort and the Generation Next Community Connector Group
Icebreaker / Networking Exercise
10:00 AM 11:00 AM Improving Team Dynamics & Communication
with Neal Glatt
11:00 AM 11:15 AM Break
11:15 AM
12:30 PM
Conflict Resolution & Having Tough Conversations
with John Kennedy
12:30 PM 1:30 PM Lunch
1:30 PM 2:00 PM What is Advocacy & Why Should I Care?
with Tal Coley
2:00 PM 2:15 PM Break
2:15 PM
3:45 PM
Dealing with Change & Letting Go of Fear
with Leslie Halleck
Networking and Goal Setting (30-minute exercise)
3:45 PM 5:00 PM Networking Reception


Our Speakers

Neal Glatt – Improving Team Dynamics and Communication

Understanding team dynamics is essential for unlocking the potential in any business at any stage. Neal Glatt will share proven actions that anyone can take to help teams work better together by understanding what really motivates people, how to leverage differences as a competitive advantage, and ways to improve communication. This fundamental knowledge of people is far too rare in today's workforce but necessary to be a real success.

About Neal Glatt…
Neal Glatt, CSP, ASM is a managing partner with GrowTheBench.com.  Before beginning his own coaching practice in 2017, Neal had a successful career as a snow contractor. Under Neal’s leadership Case Snow Management, Inc. grew from a single pick-up truck company with annual revenues of less than $1 million, to a company that exceeded $40 million in annual sales. During that time, Neal discovered the power of focusing on strengths and the ability of strong leadership to influence amazing results. His passion is to help people find fulfillment and success in life. Neal holds bachelor of Arts degrees in marketing and Spanish from Northern Michigan University. He is a regular columnist for Snow Business magazine and lives in Hopkinton, MA. He is a Certified Strengths Coach through Gallup, and a John Maxwell Certified Coach, Speaker, and Trainer. Neal ran the Boston Marathon in 2018 and is currently training for the 2019 event. 


John Kennedy – Conflict Resolution and Having Tough Conversations

Every leader interacts with team members that deliver different levels of effort and energy. How do we “coach up!” and maximize the performance of our team?  Answer:  With courage, compassion, and effective communication. Join John Kennedy as he defines the qualities and characteristics of a successful manager and leader. John will teach you the skills needed to create a culture of accountability and consistency, while at the same time, driving a culture of engagement and fun.  From “influence” to “innovation” the talent necessary to affect change and inspire people can be a skill you can carry in your toolbox for years to come no matter what career path you chose.

About John Kennedy…

Speaker, author, and strategist John Kennedy has presented to over 500,000 audience members over the last 20 years including countless audiences in the landscape and green industry. John specializes in leadership development, teamwork, and creating sales and service cultures. He has recently launched his new online training called The Leadership Program.  He has an extensive client list and his reputation as a sales strategist and customer consultant to our industry continues to grow, as does his proven track record of successful partnerships. 


Leslie Halleck – Dealing with Change and Letting Go of Fear

What's holding you back from what you really want in your career and life? Chances are, fear - specifically fear of change - might be driving your choices, either consciously or unconsciously. When you learn how to embrace and employ it, change can be a powerful force for your success. Leslie will coach you on strategies for learning to remove fear from your decision-making process, using friction to breed creativity, and embracing change as a tool for progress and success.

About Leslie Halleck…

Leslie F. Halleck is a certified professional horticulturist (ASHS) who has spent her 25-year career hybridizing horticulture science with home gardening consumer needs. Leslie currently runs Halleck Horticultural, LLC, through which she provides horticultural consulting, business and marketing strategy, product development and branding, and content creation for green industry companies.  She earned a B.S. in Biology/Botany from The University of North Texas and an M.S. in Horticulture from Michigan State University. Her professional experience is well-rounded, with time spent in field research, public gardens, landscaping, garden center retail, and horticulture consulting and communications. Leslie is an author and award-winning writer for industry and consumer publications, and columnist for GIE Media. Her previous positions include General Manager for independent garden center North Haven Gardens in Dallas, TX and Director of Horticulture Research at The Dallas Arboretum. Leslie’s book "Gardening Under Lights: The Complete Guide for Indoor Growers" was released by Timber Press in June 2018. Her next book "Plant Parenting: Easy Ways to Make More Houseplants, Vegetables, and Flowers" to be released in June 2019.


Tal Coley - What is Advocacy and Why Should I Care

“Advocacy” is defined in the dictionary as public support for or recommendation of a particular cause or policy. Tal and the AmericanHort team monitor a variety of policies and issues that impact the horticulture industry every day. Your voice matters. Learn why sharing your view on issues is important. Learn about some easy tools provided by AmericanHort to help you shape the future of horticulture in America.


About Tal Coley…

Tal Coley joined AmericanHort in 2017 as director of government affairs in Washington, D.C. He conducts outreach on industry objectives and external affairs initiatives and has been involved with the organization’s advocacy efforts through the Impact Washington fly-in, state association partnerships, and various industry communications. Prior to joining AmericanHort, Tal led congressional outreach efforts for Concerned Veterans for America. He is a veteran of the United States Air Force, where he served as a Russian Cryptologic Linguist at Ft. Meade, Md. He holds a master’s degree in International Administration from the University of Miami and a bachelor of arts degree in History from the University of North Florida. He is also a graduate of the Defense Language Institute in Monterey, California. He resides in Crofton, MD with his wife, Victoria, and their two children. 


Our Sponsors

We want to thank our sponsors of this event who make bringing this event to the industry possible.